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HomePlanning and Strategy ManagementCertificate in Global Business Strategy (CGBS)

Seminar content

What you will learn

Why Attend

In an increasingly interconnected world, businesses must venture beyond their borders and keep pace with competitors already embracing global expansion. This course investigates the distinct challenges and opportunities that arise from conducting business across national boundaries and demonstrates how organizations can formulate effective strategies to excel in international markets. Participants will be introduced to topics such as the international business environment, market entry strategies, cross-cultural management, performance management in global businesses, and global strategies for emerging markets.

Course Methodology

This course uses hands-on practical exercises to enable participants to develop essential skills for global business strategy. Participants will work in teams to build their strategies and engage in group discussions and interactive activities to facilitate knowledge-sharing and the exchange of best practices.

Course Objectives

By the end of the course, participants will be able to:

  • Analyze the global business environment and understand its impact on business strategy
  • Evaluate different international market entry strategies and assess their suitability for various industries and companies
  • Assess the various performance management tools that can be used in global businesses
  • Align an organization’s vision, mission, and values to the global business strategy
  • Identify factors influencing global business strategy in emerging markets and recognize the impact of future trends
Target Audience

Professionals, executives, managers, and business owners who aim to expand their organizations' operations to global markets or improve their knowledge on how to take their business strategy to the international level.


Target Competencies
  • Analyzing global markets
  • Assessing global markets entry strategies
  • Understanding cross-cultural challenges
  • Managing performance in global business
  • Implementing global business strategy in emerging markets
  • Identifying future trends in global business strategy


Benefits

Why attend this seminar

  • Build current, practical knowledge in planning and strategy management.
  • Translate the course ideas into actions you can use immediately at work.
  • Review real schedule options across 10 venues and live dates.
  • Connect course detail, venue, and category routes in one workflow.

Methodology

How the course is delivered

  • Structured seminar input and guided discussion.
  • Applied examples using current business situations.
  • Focused explanations based on the stored overview and outline.
  • Clear next steps for implementation after the course.

Target audience

Who this is for

  • Professionals responsible for planning and strategy management.
  • Managers, specialists, and team leads who need applied skills.
  • Participants looking for a focused route into Certificate in Global Business Strategy (CGBS).

Seminar details

Detailed outline

Module1. Introduction to Global Business Strategy

  • Defining global business strategy
  • The importance of global business strategy
  • The global economic environment
  • Political, cultural, and social factors that impact global businesses
  • Technological and legal factors in global business

Module 2. International Market Entry Strategies

  • International market entry modes: Pros and cons
  • Factors to consider when selecting a market entry mode
  • The importance of strategic alliances in global business
  • Forms of strategic alliances
  • Selecting a strategic partner

Module 3. Performance Management in Global Business

  • Definition and importance of performance management
  • The role of performance management in global business
  • Factors affecting performance management in global businesses
  • Measurement systems and KPIs for global businesses
  • Performance measurement frameworks

Module 4. Global Business Strategy Implementation

  • Challenges faced during implementation
  • Key components of global business strategy implementation
  • Aligning organizational vision, mission, and values
  • The importance of effectively implementing global business strategies
  • Key success factors in global business strategy implementation

Module 5. Practical Applications of Global Business Strategy

  • Global business strategy in emerging markets
  • The impact of technology on global business
  • Global talent management
  • Environmental and social responsibility strategy
  • Future trends in global business strategy


Dates and locations

Available seminar dates

9 dates
Date City Duration Price
20 - 24 April 2026 Kuala lumpur - Malaysia 5 Days €2,250.- Book now
4 - 8 May 2026 Rome - Italy 5 Days €4,250.- Book now
15 - 19 June 2026 Munich - Germany 5 Days €3,450.- Book now
20 - 24 July 2026 Amsterdam - Netherlands 5 Days €4,250.- Book now
3 - 7 August 2026 London - U.K 5 Days €4,200.- Book now
7 - 11 September 2026 Istanbul - Turkey 5 Days €2,850.- Book now
12 - 16 October 2026 Vienna - Austria 5 Days €4,250.- Book now
9 - 13 November 2026 Barcelona - Spain 5 Days €3,850.- Book now
14 - 18 December 2026 Paris - France 5 Days €4,500.- Book now

Course certificate

Certificate awarded on completion

Every participant who completes this seminar receives a professional course certificate from INFORAMTECH.

  • Participants receive an INFORAMTECH certificate for completing Certificate in Global Business Strategy (CGBS).
  • The certificate recognises attendance and successful participation in the seminar.
  • It can support professional development records within planning and strategy management and related functions.
Verify a certificate

Information about

Frequently asked questions

When is my seat confirmed?

Your seat is confirmed once full payment has been received.

Do you offer group discounts?

Yes, we offer the following discounts for group bookings:

  • 2 participants: 20% discount
  • 3 participants: 35% discount
  • 5 or more participants: 50% discount
Can discounts be combined with other offers?

No, discounts cannot be combined unless explicitly stated.

What payment methods do you accept?

We accept bank transfers, credit/debit cards, and selected online payment methods.

When do I need to pay?

Full payment must be completed before the course start date to secure your participation.

Is VAT included in the course fee?

VAT treatment depends on your location and status:

  • EU Companies (with valid VAT number): VAT may be reverse charged (0%)
  • EU Individuals (without VAT number): VAT is applicable based on local regulations
  • Non-EU Participants: VAT is generally not applicable (0%)
Can I get a VAT invoice?

Yes, all participants receive an official invoice. EU companies must provide a valid VAT number.

Can I cancel my registration?

Yes, cancellations must be submitted in writing.

What is your refund policy?
  • More than 14 days before the course: Full refund
  • 7-14 days before the course: 50% refund
  • Less than 7 days before the course: No refund
Can I transfer my seat to another person?

Yes, substitutions are allowed at no extra cost if requested before the course start date.

What happens if the course is postponed or canceled?

We reserve the right to reschedule or cancel a course due to unforeseen circumstances. In such cases, you may:

  • Transfer to another date
  • Receive full refund
Will I receive a certificate?

Yes, all participants will receive a certificate of completion after attending the course.

Is attendance mandatory?

Yes, full attendance is required to receive certification.

Are your courses online or in-person?

We offer both in-person and virtual (live online) training options.

Will course materials be provided?

Yes, all participants receive training materials in digital format.

Are travel and accommodation included?

No, participants are responsible for their own travel and accommodation unless otherwise stated.

Can you deliver customized or in-house training?

Yes, we offer tailored training programs based on your organization's needs.

How can I contact you for support?

You can reach us via email info@inforamtech.uk or through our contact form. Our team will respond promptly.

Testimonials

“

The structure of Certificate in Global Business Strategy (CGBS) made the topic practical and easy to apply immediately.

Course participant
Planning and Strategy Management
“

The venue and date options made planning the right session straightforward.

Seminar attendee
Kuala lumpur - Malaysia
“

Clear content, relevant examples, and useful follow-up topics for the next training step.

Learning manager
Professional development

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