Why Attend
Economic decisions lie at the heart of business. Consequently, they are fundamental to its success. This course will allow business professionals to apply fundamental economic principles to real-world business challenges. Participants will gain knowledge and skills needed to craft successful business strategies. They will also learn how to analyze and assess the micro and macro environment in which their business operates in order to drive critical business decisions.
Course Methodology
On this course, participants will be able to interact with instructor, view slides, participate in group discussions, and complete team exercises and case studies.
Course Objectives
By the end of the course, participants will be able to:
- Interpret economic knowledge and establish the economic objectives of their firm
- Estimate demand and analyze how demand elasticity affects revenues
- Estimate cost and use different pricing strategies for a variety of market structures
- Analyze the impact of essential macroeconomic indicators on the firm’s strategic decisions
- Understand the implications of government economic policies on the economy in general and on businesses in particular
Target Audience
Managers, business professionals, and individuals who have decided to explore how good economic decision making is fundamental to the success of business.
Target Competencies
- Economic reasoning and analysis
- Strategic thinking
- Micro and Macroeconomics
- Problem-solving and decision-making
