Home Public RelationsPlanning and Managing PR Campaigns

Classroom Online

Course details

Planning and Managing PR Campaigns

Public Relations 0 live dates

UPCOMING SEMINAR Contact us

Venue Venue on request

Date Dates on request

See more dates venues

UPCOMING SEMINAR €1,850.-

Venue Online

Date Dates on request

See more dates venues

Venue and date

Venue on request

Dates on request

Seminar content

What you will learn

Why Attend
Successful PR campaigns help organizations build reputation, strengthen stakeholder trust, influence public perception, and support business goals. Modern campaigns require strategic planning, strong execution, effective media use, and measurable outcomes. This course provides participants with practical tools to design, manage, budget, deliver, and evaluate high-impact public relations campaigns in today’s dynamic communication environment.

Course Methodology
This course uses an interactive and practical approach through presentations, case studies, campaign planning workshops, group discussions, media simulations, problem-solving exercises, and real workplace examples.

Course Objectives

Understand the strategic value of PR campaigns
Link PR campaigns with business objectives and reputation goals
Apply problem-solving tools in campaign planning
Build schedules, budgets, and stakeholder plans
Select effective communication channels and media strategies
Manage crisis communication and campaign risks
Measure campaign effectiveness and outcomes
Deliver professional PR campaigns with confidence

Target Audience

Public Relations Professionals
Corporate Communication Teams
Marketing Managers
Media Relations Staff
Brand Managers
Government Communication Officers
Anyone involved in campaign planning and reputation management

Target Competencies

Public Relations Management
Campaign Planning
Stakeholder Engagement
Media Relations
Risk Management
Strategic Communication
Budgeting
Performance Evaluation

Benefits

Why attend this seminar

Build current, practical knowledge in public relations.
Translate the course ideas into actions you can use immediately at work.
Review real schedule options across 12 venues and live dates.
Connect course detail, venue, and category routes in one workflow.

Methodology

How the course is delivered

Structured seminar input and guided discussion.
Applied examples using current business situations.
Focused explanations based on the stored overview and outline.
Clear next steps for implementation after the course.

Target audience

Who this is for

Professionals responsible for public relations.
Managers, specialists, and team leads who need applied skills.
Participants looking for a focused route into Planning and Managing PR Campaigns.

Seminar details

Detailed outline

Day 1: Effective PR Campaigns

Introduction to senior management perspectives on PR
Impact of globalisation on modern PR
Origin of PR and its relation to social science
Impact of PR on building and protecting reputation
Purpose of PR campaigns, their uses, and risks
Case studies identifying success and failure factors

Day 2: Problem-Solving Approach to Campaigns

Main components of reputation: brand, identity, and image
Steps of using gap analysis to assess reputation
Link between business strategy and problem identification
Problem-solving methods used in PR
Desk research
Stakeholder analysis
PEST analysis
SWOT analysis
Force field analysis and risk identification methodologies

Day 3: Planning and Costing Campaigns

Campaign stages and decision points
Preparing schedules using critical path analysis
Costing the plan and preparing the budget
Identifying risks and developing mitigation strategies
Identifying stakeholders and their campaign impact
Coordinating campaigns across stakeholder groups

Day 4: Channels, Delivery, and Evaluation

Transition from strategy into action
Environmental planning and its significance in PR
Main components of a media relations plan
Crisis media relations and best management practices
Research tools and methods
Evaluating channel effectiveness and media use
Role of social media and influencing strategies

Day 5: Effective Delivery in Organisation

Risk management approaches in PR campaigns
Strategies for handling crisis and contingencies
Winning support and selling ideas internally
Importance of body language in communicating proposals
Integrating campaigns into media and company reporting
Best practices for effective delivery of PR campaigns

Dates and locations

Available seminar dates

0 dates

No scheduled sessions found This course exists in the courses table, but there are no matching schedule rows yet.

Course certificate

Certificate awarded on completion

Every participant who completes this seminar receives a professional course certificate from INFORAMTECH.

Participants receive an INFORAMTECH certificate for completing Planning and Managing PR Campaigns.
The certificate recognises attendance and successful participation in the seminar.
It can support professional development records within public relations and related functions.

Verify a certificate

Information about

Frequently asked questions

When is my seat confirmed?

Your seat is confirmed once full payment has been received.

Do you offer group discounts?

Yes, we offer the following discounts for group bookings:

2 participants: 20% discount
3 participants: 35% discount
5 or more participants: 50% discount

Can discounts be combined with other offers?

No, discounts cannot be combined unless explicitly stated.

What payment methods do you accept?

We accept bank transfers, credit/debit cards, and selected online payment methods.

When do I need to pay?

Full payment must be completed before the course start date to secure your participation.

Is VAT included in the course fee?

VAT treatment depends on your location and status:

EU Companies (with valid VAT number): VAT may be reverse charged (0%)
EU Individuals (without VAT number): VAT is applicable based on local regulations
Non-EU Participants: VAT is generally not applicable (0%)

Can I get a VAT invoice?

Yes, all participants receive an official invoice. EU companies must provide a valid VAT number.

Can I cancel my registration?

Yes, cancellations must be submitted in writing.

What is your refund policy?

More than 14 days before the course: Full refund
7-14 days before the course: 50% refund
Less than 7 days before the course: No refund

Can I transfer my seat to another person?

Yes, substitutions are allowed at no extra cost if requested before the course start date.

What happens if the course is postponed or canceled?

We reserve the right to reschedule or cancel a course due to unforeseen circumstances. In such cases, you may:

Transfer to another date
Receive full refund

Will I receive a certificate?

Yes, all participants will receive a certificate of completion after attending the course.

Is attendance mandatory?

Yes, full attendance is required to receive certification.

Are your courses online or in-person?

We offer both in-person and virtual (live online) training options.

Will course materials be provided?

Yes, all participants receive training materials in digital format.

Are travel and accommodation included?

No, participants are responsible for their own travel and accommodation unless otherwise stated.

Can you deliver customized or in-house training?

Yes, we offer tailored training programs based on your organization's needs.

How can I contact you for support?

You can reach us via email info@inforamtech.uk or through our contact form. Our team will respond promptly.

Testimonials

“

The structure of Planning and Managing PR Campaigns made the topic practical and easy to apply immediately.

Course participant

Public Relations

“

The venue and date options made planning the right session straightforward.

Seminar attendee

Venue on request

“

Clear content, relevant examples, and useful follow-up topics for the next training step.

Learning manager

Professional development