Home Public RelationsModern Strategic Brand Management & Public Relations Masterclass

Classroom Online

Course details

Modern Strategic Brand Management & Public Relations Masterclass

Public Relations 0 live dates

UPCOMING SEMINAR Contact us

Venue Venue on request

Date Dates on request

See more dates venues

UPCOMING SEMINAR €1,850.-

Venue Online

Date Dates on request

See more dates venues

Venue and date

Venue on request

Dates on request

Seminar content

What you will learn

Why Attend
Strong brands and effective public relations are essential for building trust, influencing perception, and creating long-term organizational value. In today’s fast-moving digital environment, organizations must manage reputation, engage stakeholders, communicate consistently, and respond professionally to challenges. This course provides participants with practical tools to build powerful brands, strengthen media relations, manage crises, and develop strategic communication plans.

Course Methodology
This course uses an interactive and practical approach through presentations, case studies, brand analysis workshops, media simulations, group discussions, planning exercises, and real workplace examples.

Course Objectives

Understand the foundations of public relations and brand management
Build strong brand identity and positioning strategies
Use storytelling and messaging effectively
Strengthen media relations and outreach performance
Apply modern public relations tools and channels
Manage reputation and crisis communication professionally
Measure brand and PR performance using KPIs
Develop a practical brand management plan

Target Audience

Public Relations Professionals
Marketing Managers
Brand Managers
Corporate Communication Teams
Business Owners
Media Relations Staff
Anyone responsible for brand image and reputation

Target Competencies

Brand Management
Public Relations
Strategic Communication
Media Relations
Crisis Management
Storytelling
Stakeholder Engagement
Performance Measurement

Benefits

Why attend this seminar

Build current, practical knowledge in public relations.
Translate the course ideas into actions you can use immediately at work.
Review real schedule options across 12 venues and live dates.
Connect course detail, venue, and category routes in one workflow.

Methodology

How the course is delivered

Structured seminar input and guided discussion.
Applied examples using current business situations.
Focused explanations based on the stored overview and outline.
Clear next steps for implementation after the course.

Target audience

Who this is for

Professionals responsible for public relations.
Managers, specialists, and team leads who need applied skills.
Participants looking for a focused route into Modern Strategic Brand Management & Public Relations Masterclass.

Seminar details

Detailed outline

Day 1: Fundamentals of Public Relations & Brand Management

History of public relations in the communication landscape
Key differences between public relations and marketing
Publics and stakeholders
Building relationships
Ethical considerations in public relations practices
Brand definition and its key elements
Brand development process
Impact of brand

Day 2: Brand Storytelling & Messaging

Brand narratives, tone and voice
Brand story identification
Storytelling techniques
Brand personality
Consistency in voice and tone
Effective use of language
Creating memorable brand messages

Day 3: Media Relations & Outreach

Media relations fundamentals
Media platforms selection
Press kit building
Building long-term relationships with media professionals
Identification of media outreach strategies
Press conferences, media tours, and interviews
Reach and engagement through social media
Turning negative press into success through professionalism

Day 4: Public Relations Techniques & Channels

Public relations tools
Public relations channels
Exploring opportunities through events, sponsorships, and community engagement
Public awareness campaigns
Public relations measurement tools
Internal communications
Crisis communication
Developing plans for crisis scenarios
Reputation management
Professional usage of social media during crisis

Day 5: Strategic Brand Management Planning

Brand assessment
SWOT analysis for brand assessment
Competitors analysis
Competitive advantages identification
SMART objectives
Key performance indicators (KPIs)
Brand management plan development

Dates and locations

Available seminar dates

0 dates

No scheduled sessions found This course exists in the courses table, but there are no matching schedule rows yet.

Course certificate

Certificate awarded on completion

Every participant who completes this seminar receives a professional course certificate from INFORAMTECH.

Participants receive an INFORAMTECH certificate for completing Modern Strategic Brand Management & Public Relations Masterclass.
The certificate recognises attendance and successful participation in the seminar.
It can support professional development records within public relations and related functions.

Verify a certificate

Information about

Frequently asked questions

When is my seat confirmed?

Your seat is confirmed once full payment has been received.

Do you offer group discounts?

Yes, we offer the following discounts for group bookings:

2 participants: 20% discount
3 participants: 35% discount
5 or more participants: 50% discount

Can discounts be combined with other offers?

No, discounts cannot be combined unless explicitly stated.

What payment methods do you accept?

We accept bank transfers, credit/debit cards, and selected online payment methods.

When do I need to pay?

Full payment must be completed before the course start date to secure your participation.

Is VAT included in the course fee?

VAT treatment depends on your location and status:

EU Companies (with valid VAT number): VAT may be reverse charged (0%)
EU Individuals (without VAT number): VAT is applicable based on local regulations
Non-EU Participants: VAT is generally not applicable (0%)

Can I get a VAT invoice?

Yes, all participants receive an official invoice. EU companies must provide a valid VAT number.

Can I cancel my registration?

Yes, cancellations must be submitted in writing.

What is your refund policy?

More than 14 days before the course: Full refund
7-14 days before the course: 50% refund
Less than 7 days before the course: No refund

Can I transfer my seat to another person?

Yes, substitutions are allowed at no extra cost if requested before the course start date.

What happens if the course is postponed or canceled?

We reserve the right to reschedule or cancel a course due to unforeseen circumstances. In such cases, you may:

Transfer to another date
Receive full refund

Will I receive a certificate?

Yes, all participants will receive a certificate of completion after attending the course.

Is attendance mandatory?

Yes, full attendance is required to receive certification.

Are your courses online or in-person?

We offer both in-person and virtual (live online) training options.

Will course materials be provided?

Yes, all participants receive training materials in digital format.

Are travel and accommodation included?

No, participants are responsible for their own travel and accommodation unless otherwise stated.

Can you deliver customized or in-house training?

Yes, we offer tailored training programs based on your organization's needs.

How can I contact you for support?

You can reach us via email info@inforamtech.uk or through our contact form. Our team will respond promptly.

Testimonials

“

The structure of Modern Strategic Brand Management & Public Relations Masterclass made the topic practical and easy to apply immediately.

Course participant

Public Relations

“

The venue and date options made planning the right session straightforward.

Seminar attendee

Venue on request

“

Clear content, relevant examples, and useful follow-up topics for the next training step.

Learning manager

Professional development