Home Public RelationsExecutive Strategic Marketing and Communications

Classroom Online

Course details

Executive Strategic Marketing and Communications

Public Relations 0 live dates

UPCOMING SEMINAR Contact us

Venue Venue on request

Date Dates on request

See more dates venues

UPCOMING SEMINAR €1,850.-

Venue Online

Date Dates on request

See more dates venues

Venue and date

Venue on request

Dates on request

Seminar content

What you will learn

Why Attend
Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strengthen brands, and support business growth. Strategic communication ensures that messages are clear, consistent, and connected to organizational objectives. This course provides participants with practical tools to develop communication strategies, manage brand reputation, engage stakeholders, and measure performance effectively.

Course Methodology
This course uses an interactive and practical approach through presentations, executive case studies, group discussions, strategy workshops, communication exercises, analytics reviews, and real workplace examples.

Course Objectives

Understand executive communication principles and business impact
Build strategic communication plans aligned with objectives
Strengthen brand reputation and market positioning
Improve stakeholder engagement and relationship management
Apply storytelling for stronger communication influence
Develop crisis communication readiness
Use KPIs and analytics to measure results
Enhance leadership presence in marketing and communications

Target Audience

Senior Executives
Marketing Directors
Communication Managers
Public Relations Leaders
Department Heads
Business Owners
Anyone responsible for executive communication and brand strategy

Target Competencies

Strategic Communication
Executive Leadership
Brand Management
Stakeholder Engagement
Marketing Strategy
Crisis Communication
Performance Measurement
Presentation Skills

Benefits

Why attend this seminar

Build current, practical knowledge in public relations.
Translate the course ideas into actions you can use immediately at work.
Review real schedule options across 12 venues and live dates.
Connect course detail, venue, and category routes in one workflow.

Methodology

How the course is delivered

Structured seminar input and guided discussion.
Applied examples using current business situations.
Focused explanations based on the stored overview and outline.
Clear next steps for implementation after the course.

Target audience

Who this is for

Professionals responsible for public relations.
Managers, specialists, and team leads who need applied skills.
Participants looking for a focused route into Executive Strategic Marketing and Communications.

Seminar details

Detailed outline

Day 1: Communication Fundamentals

Introduction to communication: definition, purpose, and nature
Communication theories and principles
Various communication types
Objectives of a leader’s communication
Communication channels and their features
Communication tools and platforms for management

Day 2: Strategic Communication Planning

Steps for creating a communication strategy aligned with objectives
Role of communication in supporting business strategy
Setting measurable communication goals
Characteristics of effective communication messages
Role and impact of storytelling in communication
Methods for executing successful communication initiatives

Day 3: Brand Management

Definition and importance of brand management
Building and protecting organizational reputation
Brand positioning techniques
Communicating a brand across channels
Managing brand perception internally and externally
Brand equity and methods for measuring it
Developing a crisis communication plan

Day 4: Stakeholder Engagement

Importance of stakeholder engagement
Identifying, mapping, and analyzing stakeholders
Strategies for effective stakeholder engagement
Building positive relationships with stakeholders
Representing the organization during events
Importance of stakeholder feedback

Day 5: Performance Measurement

Importance of communication performance measurement
Main KPIs for communication effectiveness
Techniques for conducting communication audits
Role of data and analytics in improving strategy
Reporting and presentation techniques for results
Communication barriers and overcoming solutions

Dates and locations

Available seminar dates

0 dates

No scheduled sessions found This course exists in the courses table, but there are no matching schedule rows yet.

Course certificate

Certificate awarded on completion

Every participant who completes this seminar receives a professional course certificate from INFORAMTECH.

Participants receive an INFORAMTECH certificate for completing Executive Strategic Marketing and Communications.
The certificate recognises attendance and successful participation in the seminar.
It can support professional development records within public relations and related functions.

Verify a certificate

Information about

Frequently asked questions

When is my seat confirmed?

Your seat is confirmed once full payment has been received.

Do you offer group discounts?

Yes, we offer the following discounts for group bookings:

2 participants: 20% discount
3 participants: 35% discount
5 or more participants: 50% discount

Can discounts be combined with other offers?

No, discounts cannot be combined unless explicitly stated.

What payment methods do you accept?

We accept bank transfers, credit/debit cards, and selected online payment methods.

When do I need to pay?

Full payment must be completed before the course start date to secure your participation.

Is VAT included in the course fee?

VAT treatment depends on your location and status:

EU Companies (with valid VAT number): VAT may be reverse charged (0%)
EU Individuals (without VAT number): VAT is applicable based on local regulations
Non-EU Participants: VAT is generally not applicable (0%)

Can I get a VAT invoice?

Yes, all participants receive an official invoice. EU companies must provide a valid VAT number.

Can I cancel my registration?

Yes, cancellations must be submitted in writing.

What is your refund policy?

More than 14 days before the course: Full refund
7-14 days before the course: 50% refund
Less than 7 days before the course: No refund

Can I transfer my seat to another person?

Yes, substitutions are allowed at no extra cost if requested before the course start date.

What happens if the course is postponed or canceled?

We reserve the right to reschedule or cancel a course due to unforeseen circumstances. In such cases, you may:

Transfer to another date
Receive full refund

Will I receive a certificate?

Yes, all participants will receive a certificate of completion after attending the course.

Is attendance mandatory?

Yes, full attendance is required to receive certification.

Are your courses online or in-person?

We offer both in-person and virtual (live online) training options.

Will course materials be provided?

Yes, all participants receive training materials in digital format.

Are travel and accommodation included?

No, participants are responsible for their own travel and accommodation unless otherwise stated.

Can you deliver customized or in-house training?

Yes, we offer tailored training programs based on your organization's needs.

How can I contact you for support?

You can reach us via email info@inforamtech.uk or through our contact form. Our team will respond promptly.

Testimonials

“

The structure of Executive Strategic Marketing and Communications made the topic practical and easy to apply immediately.

Course participant

Public Relations

“

The venue and date options made planning the right session straightforward.

Seminar attendee

Venue on request

“

Clear content, relevant examples, and useful follow-up topics for the next training step.

Learning manager

Professional development