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Course details

Certified Brand Manager (CBM)

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UPCOMING SEMINAR Contact us

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UPCOMING SEMINAR €1,850.-

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Seminar content

What you will learn

Why Attend

Strong brands are one of the most valuable assets for any organization, driving customer loyalty, market differentiation, and long-term profitability. The Certified Brand Manager (CBM) course is designed to equip professionals with the strategic and practical skills needed to build, manage, and grow powerful brands. Participants will learn how to develop brand strategies, manage brand identity, position products and services effectively, and measure brand performance in competitive markets. This course also prepares participants for CBM certification while strengthening real-world branding capabilities.

Course Methodology

This course combines strategic marketing theory with practical branding applications. Participants will engage in case studies of global brands, interactive workshops, and brand development exercises. Activities will include brand positioning analysis, customer segmentation, storytelling development, and brand equity measurement. Real-world examples from corporate, B2B, and consumer markets will be used to enhance applied learning.

Course Objectives

By the end of this course, participants will be able to:

Understand core principles of brand management and brand equity
Develop effective brand positioning and differentiation strategies
Create and manage brand identity and messaging systems
Analyze target markets and customer behavior
Build and sustain strong brand equity over time
Apply digital branding and social media strategies
Measure brand performance and market impact
Prepare for Certified Brand Manager (CBM) certification

Target Audience

Marketing and Brand Managers
Business Development Professionals
Product Managers and Sales Managers
Entrepreneurs and Business Owners
Advertising and Communications Professionals
Professionals preparing for CBM certification

Target Competencies

Brand strategy development and execution
Market analysis and customer insight interpretation
Brand positioning and differentiation
Digital branding and communication
Creative storytelling and messaging
Brand performance measurement
Strategic marketing thinking

Benefits

Why attend this seminar

Build current, practical knowledge in public relations.
Translate the course ideas into actions you can use immediately at work.
Review real schedule options across 12 venues and live dates.
Connect course detail, venue, and category routes in one workflow.

Methodology

How the course is delivered

Structured seminar input and guided discussion.
Applied examples using current business situations.
Focused explanations based on the stored overview and outline.
Clear next steps for implementation after the course.

Target audience

Who this is for

Professionals responsible for public relations.
Managers, specialists, and team leads who need applied skills.
Participants looking for a focused route into Certified Brand Manager (CBM).

Seminar details

Detailed outline

Day 1: Foundations of Brand Management

Introduction to branding and brand equity
Role of brands in business success
Brand elements and identity systems
Brand architecture models
Understanding customer perception

Day 2: Brand Strategy and Positioning

Market segmentation and targeting
Brand positioning frameworks
Competitive analysis and differentiation
Value proposition development
Building strong brand narratives

Day 3: Brand Identity and Communication

Visual identity systems (logo, colors, tone)
Brand voice and messaging strategy
Integrated marketing communications
Storytelling for brand engagement
Consistency across channels

Day 4: Digital Branding and Customer Engagement

Social media branding strategies
Digital marketing channels and tools
Content strategy for brand growth
Customer experience and engagement
Managing online brand reputation

Day 5: Brand Performance and Certification Preparation

Measuring brand equity and performance
KPIs for brand management
Case studies of global brands
Brand crisis management basics
Final review and CBM exam preparation

Dates and locations

Available seminar dates

0 dates

No scheduled sessions found This course exists in the courses table, but there are no matching schedule rows yet.

Course certificate

Certificate awarded on completion

Every participant who completes this seminar receives a professional course certificate from INFORAMTECH.

Participants receive an INFORAMTECH certificate for completing Certified Brand Manager (CBM).
The certificate recognises attendance and successful participation in the seminar.
It can support professional development records within public relations and related functions.

Verify a certificate

Information about

Frequently asked questions

When is my seat confirmed?

Your seat is confirmed once full payment has been received.

Do you offer group discounts?

Yes, we offer the following discounts for group bookings:

2 participants: 20% discount
3 participants: 35% discount
5 or more participants: 50% discount

Can discounts be combined with other offers?

No, discounts cannot be combined unless explicitly stated.

What payment methods do you accept?

We accept bank transfers, credit/debit cards, and selected online payment methods.

When do I need to pay?

Full payment must be completed before the course start date to secure your participation.

Is VAT included in the course fee?

VAT treatment depends on your location and status:

EU Companies (with valid VAT number): VAT may be reverse charged (0%)
EU Individuals (without VAT number): VAT is applicable based on local regulations
Non-EU Participants: VAT is generally not applicable (0%)

Can I get a VAT invoice?

Yes, all participants receive an official invoice. EU companies must provide a valid VAT number.

Can I cancel my registration?

Yes, cancellations must be submitted in writing.

What is your refund policy?

More than 14 days before the course: Full refund
7-14 days before the course: 50% refund
Less than 7 days before the course: No refund

Can I transfer my seat to another person?

Yes, substitutions are allowed at no extra cost if requested before the course start date.

What happens if the course is postponed or canceled?

We reserve the right to reschedule or cancel a course due to unforeseen circumstances. In such cases, you may:

Transfer to another date
Receive full refund

Will I receive a certificate?

Yes, all participants will receive a certificate of completion after attending the course.

Is attendance mandatory?

Yes, full attendance is required to receive certification.

Are your courses online or in-person?

We offer both in-person and virtual (live online) training options.

Will course materials be provided?

Yes, all participants receive training materials in digital format.

Are travel and accommodation included?

No, participants are responsible for their own travel and accommodation unless otherwise stated.

Can you deliver customized or in-house training?

Yes, we offer tailored training programs based on your organization's needs.

How can I contact you for support?

You can reach us via email info@inforamtech.uk or through our contact form. Our team will respond promptly.

Testimonials

“

The structure of Certified Brand Manager (CBM) made the topic practical and easy to apply immediately.

Course participant

Public Relations

“

The venue and date options made planning the right session straightforward.

Seminar attendee

Venue on request

“

Clear content, relevant examples, and useful follow-up topics for the next training step.

Learning manager

Professional development