Why Attend
This course focuses on the responsible management of the travel industry to ensure the preservation of cultural, social, and environmental heritage while promoting economic growth. It starts by exploring the importance and dynamics of sustainable tourism in the context of a national strategy. Next, it lays out the fundamental principles for creating innovative tourism products. Finally, it explores the role of governance, risk, and quality in securing a sustainable approach toward tourism development.
Course Methodology
This interactive course leverages a mixed learning approach, including presentations, video analysis, case studies, discussions, and group exercises.
Course Objectives
By the end of the course, participants will be able to:
- Identify the dynamics of tourism development and their importance for sustainable growth
- Recognize sound tourism governance practices and the influence of stakeholders on sector development
- Apply sustainability principles in the creation of innovative products
- Implement strategies to mitigate both the positive and negative effects of tourism
- Assess the effectiveness of quality controls applied in the development of tourism projects
Target Audience
Managers, supervisors, and decision-makers directly or indirectly involved in the tourism sector.
Target Competencies
- Identifying the basics of tourism development
- Recognizing sustainability in tourism
- Governing in the tourism sector
- Managing innovative tourism experiences
- Engaging stakeholders (notably local communities)
- Applying quality standards and controls
