Why Attend
Organizations that leverage data analytics are 23 times more likely to acquire customers and six times more likely to retain them, according to a Forbes report. Additionally, McKinsey estimates that data-driven organizations are 23 times more likely to outperform their non-data-driven counterparts in terms of customer acquisition.
Data analytics, rooted in statistical principles dating back to Ancient Egypt, has witnessed an exponential surge in recent times due to globalization and technological advancements. With an estimated 2.5 quintillion bytes of data generated daily globally, organizations increasingly harness data to drive strategic decision-making. This surge has led to the emergence of specialized roles like data analysts, data scientists, and data engineers.
Course Methodology
This is an interactive course, preparing participants both for the EXIN examination and real life applications with hands-on exercises. Course training techniques include visualization, group discussions, exercises, and presentations.
Course Objectives
By the end of the course, participants will be able to:
- Refine unstructured data from sources, such as Excel, Python, or PowerBI, into structured insights that will solve business challenges
- Understand concepts relating to generating a research question, such as collecting, cleaning, and organizing data
- Comprehend statistical methods, data mining techniques, and algorithms to support the interpretation of data
- Generate insights for the organization by illustrating findings in plots and graphs to present a business case with solidly backed insights
- Describe and illustrate Data Visualizing design techniques and utilize visualization tools
Target Audience
This course is designed for anyone at the start of a data analytics role, such as data/information analysts, business intelligence analysts, data administrators, business information managers, data/analytics managers and data scientists.
This course is also suitable for those who are interested in the business benefits of data analysis and the techniques involved in it. These roles could include, but are not limited to, digital marketing/media specialists, market research analysts, business analysts, finance professionals and HR professionals.
Target Competencies
- Data Insights
- Business Intelligence
- Cleaning Data
- Data Analysis
- Data Visualization
